Tips on how to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools internet marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services upon social media platforms is a great way to enhance brand awareness, engagement, sales and leads.
However , many people are remaining scratching their heads when it comes to advertising with Instagram.
Many of us use Instagram as a personal account to post pictures of our family, friends, vacations and food – but how can it tie into business? And should it?
With the speed of which Instagram is growing, don’t underestimate its value to enhance your brand and marketing efforts.
It has grown into an incredibly precious marketing platform and even though the 18-29 yr old’s are still prevalent users, the greater age groups are catching on and getting up fast.
Some 2018 Instagram stats from Sprout Social are telling:
᾿ 7 out of ten hashtags on Instagram are top quality
᾿ 80% of users follow a business on Instagram
᾿ 65% of top-performing Instagram posts feature products
If you feel the tug to learn Instagram as part of your social media marketing strategy, take a look at these initial pointers to help you get started:
1 . Use Hashtags Wisely
You don’t need to cram every hashtag you can think of in one post, but you do need a minimum of a few.
A hashtag is the # sign followed by descriptive words regarding your image as in this example, I used #marketing and #ctaconf, which was the conference I was going to at the time.
When an user clicks/taps on a hashtag or types a hashtag into the search box, it introduces all images that use that hashtag. The user can even subscribe to continue to stick to that hashtag.
The hope may be the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with additional of your posts!
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However , when hashtags are extremely popular, the competition to show upward in the results is fierce. Much like SEO keywords, the more popular the term is, the harder it is to stay at the top of the search results. Hence, my example of using #marketing really was futile if I wanted to get any kind of traction from that post.
You would like to make your hashtags relevant to your company and location, but also engaging more than enough that an user would type all of them into Instagram’s search box.
᾿ Say you have a pizza restaurant in Vancouver. You post a pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
᾿ Or you’re a Toronto wedding ceremony planner. You post an image of the bride and groom’s first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an great time to promote your business and get Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or an item shout-out on National Dog Day time, they are all ideal opportunities to showcase your company brand in a non-salesy way.
2 . Thank Your Audience for Showing Up
You don’t just post a bunch of pictures and hashtags and wait for others to roll in.
To gain Instagram followers, engage with your audience and grow sales or leads, you should put in the time.
See an example here from video expert Michele Moreno where she responds back to each one of the comments left on her video posting.
So if someone leaves an opinion or question on one of your posts, take the time to reply and thank them/answer their question.
Take a look at their user profile, and if you like what you see, follow them.
Businesses often follow commenters first, in the hopes that they might return the favour.
You can also search for people who might be interested in your product, then comment on their photos and/or follow them, but don’t spam them with an ask to follow a person right away.
3. Interact with the Right Influencers
Influencers are Instagram users who can influence your target audience because of their reputation and/or social media following.
Danielle Bernstein is a good example of an influencer which worked with a brand. You may not recognize her name, but the 1 . 8 million followers of her Instagram accounts WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute exercise videos with her and the girl personal trainer.
That may be an extreme example, and unless you have deep pockets you most likely won’t be able to attract an changer with almost two million fans.
But don’t despair. From mommy bloggers to local foodies, you are able to find someone who your target audience comes after, likes or admires. Maybe that they had be willing to review your product or take a photo using it – use your imagination!
4. Don’t Just Shill Your Products
Instagram is not the place to simply share product shots all the time. Think of the experience people have using what you’re offering, or the benefits it offers people.
Even better, show real-examples. Requesting user-generated content from your audience is a sure way to do this. That means that users reveal their photos using a hashtag you provide.
The online furniture store Wayfair. com does user-generated content perfectly. They have an user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.
Be sure to let people understand that their images might be featured in your page and you can increase your Instagram content material big time – for free!
No matter how you use Instagram for your business, become authentic and true to your brand name. It’s what the platform is all about, and it is going to help you grow your business, gain Instagram followers and attract product sales or leads.
Susan Friesen, creator of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant. r. She works together with entrepreneurs who struggle with having the insufficient knowledge, skill and support required to create their online business presence.