The well-designed website that is built utilizing the best practices will work for you 24/7 in order to attract visitors and turn those site visitors into customers. The good news is that you have some choices when it comes to having a website made for your local business:
1 . You can do this yourself (DIY) by learning to code or use a Website Builder
second . You can hire a professional web designer
Learning to build a website from scratch will be time intensive and hiring a web designer can need a larger budget than planned, which explains why the free and low cost website builder services like Weebly, Wix, and Squarespace have become all the rage these days. You can’t visit a website, listen to the podcast, or watch a video on-line without seeing or hearing ads talking about how you can create a beautiful, fully functional website in as little as a few hours. With no code or design experience.
Wow. That sounds amazing, but is it actually what you’re looking for?
For local companies, a web builder can seem like the smartest choice. However , it’s important to understand the pros and cons associated with using one of these tools and whether or not it will really serve your business objectives in the long run.
Website Builder vs Internet site Designer
If you don’t plan to teach yourself how to build a website from scratch then you are usually left with: website builder versus website designer.
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As convenient since web builders may claim to end up being, below are a few reasons why, at the end of the day, we recommend you at least consider investing in professional web design services rather than just moving for a DIY website builder. After all, you are running a business so you are going to require a website that sells customers.
The advantages & Cons of a Website Builder
DIY website builders have become a popular choice recently.
The main attraction to them is the fact that users can quickly choose a template, upload their content, and have a website online in a matter of hours, at little in order to no cost.
These website builders use “drag and drop” and “WYSIWYG” (stands for “What You See Is exactly what You Get”) tools to make it simple for anyone to format and edit web pages. If you can use Microsoft Word then you can certainly use these services, which is a lot better than having to learn HTML and CSS to build a website yourself.
With internet builders, their paint-by-number templates make it very simple for you to upload content, like text and images, and place where you want it on the page. As long as you remain within the lines of the template and properly size your images to fit the space, then you should be in good shape.
Speed Will not Equal Results
While getting a website online as fast as possible might be convenient in the short term, your mean you’re going to see results quickly. As you can imagine, there is more to web site design than just uploading a few pictures plus pasting some text into a template.
Many business owners enjoy the DIY web site builder process but are disappointed when they don’t see new customers entering their office saying they discovered you online. After many hours or even weeks of website editing, many business owners find out the hard way not all websites are created equal.
The most wonderful website in the world can’t generate new clients if it can’t be found by the people looking for it or if it will not provide a great user experience. Listed below are just a few of the very important web design plus search engine optimization (SEO) elements that web site builders can’t do for you:
Monitor and fix user and mobile encounter issues
Create lead generation strategies
Key phrase research and targeting
Meta description optimization
Google Analytics & Tag Manager integration
Submit the website to the major search engines like google
Why Hire a Web Designer? (Besides Professional Design, of Course)
When hiring a professional web designer, you should expect the overall quality of your website to be higher.
A great website developer will take the time to understand your business, not merely the niche you are in but additionally what is unique about YOUR business, and after that design and build a website gowns customized to you. This is very different than needing to stuff your business into a predesigned plus predetermined box. Also, if you’ve actually tried to use Photoshop or design any type of images for a website, you understand how hard and time consuming it can be. Great images and designs will take your business to another level and immediately create a higher level of trust with your potential customers.
Professional web design will make your business look unique and professional, helping it stay ahead of the crowd while still getting functional and user friendly.
Local SEARCH ENGINE OPTIMIZATION (Search Engine Optimization)
Free web builders may offer speed plus convenience, but they can’t offer simple shape to specifically fit and marketplace your business. They also can’t work with you one-on-one to create lead generation opportunities and other digital strategies, like SEO, to push more traffic to your website.
Let’s believe for a minute that you built an excellent looking website using a web contractor service. That’s great news, but it won’t mean anything if Google will not know your website exists or does not have enough faith in it to show your company off to its users. For example , let’s say you run a small business called “Dave’s Martial Arts” in Chicago. Your own self-built website will likely come up in search results for “Dave’s Martial Arts, ” but how likely is it that someone would search for that specific term? They are more likely to search “martial arts Chicago” or something comparable if they’re not quite sure what they’re looking for. The people that you want to find your website probably won’t be able to unless these people already know who you are.
That is not a great way to produce new business online.
When building your website you’re going to need to account for people who discover products and services based on location. As more and more queries go mobile, search engines are using your location to deliver geo targeted results. “Dave’s Martial Arts” could be a few blocks from where a potential customer is looking, but if the SEO is not set up correctly on the website, and information like name, address, and phone number (NAP) are not easily found, the potential customer might never find you through an on-line search.
One of the many benefits of hiring a professional web designer is that they should understand how to increase local SEO so your business pops up in a variety of Google searches. You will still need to work on your local listings and citations but having great on-site SEO is a huge head start.
Tips for Finding a Web Designer
If you’d like your business to look professional, get found online easily, and start producing business for you from day one, after that we recommend talking with some expert web designers. Start by doing a Google search intended for “Web Design in [your city, state]” (replace [your city, state] with the city and state you live in).
Most web designers will charge an one-time cost to custom design and build your website. You can expect the cost to be a minimum of $2, 000. 00 and can go up to $10, 500. 00 or more, depending on your specific business needs and they type of web designer a person contacted. Keep in mind that large advertising firms will always cost more than local boutique agencies. These prices will not include any ongoing SEO or the domain name (youbusiness. com) and web hosting (where your website will be stored), which you’ll most likely be responsible for supplying (don’t worry if you do not know how to get those, the web designer should be able to help you through the process).
This is the traditional option but if that doesn’t sound right for you then search around for additional solutions. There are other web design service options and models available.
Regardless of which usually path you choose, remember that it is 2017 and your customers are looking online for your solutions to the problems that your business may fix. If they can’t find a person online then you are missing out on real customers and real opportunities. You have to start investing in your business’s on-line presence.